Definitions by Lyuba Mykhaylova

Lyuba Mykhaylova, group № 13

Sentence definition
Mass society is the term which signifies the society that appeared as a result of technological era, urbanization, and expansion of the mass media.

Extended definition
Mass society is the term which signifies the society that appeared as a result of technological era, urbanization, and expansion of the mass media. The sociological theory of mass society was formed in the end of 19th century in the works of Alexis de Tocqueville, Gustave Le Bon, Gustave Tard. The term represented the part of society (mass) in contrast to the elite. In the 20th century the theory was developed in the social philosophy of Frankfurt school (Max Horkheimer, T.W.Adorno, Herbert Marcuse, Leo Lowenthal, and Erich Fromm). Mass society signified a society of alienated individuals held together by a culture industry that served the interests of capitalism. Also mass society was interpreted by Ortega y Gasset, E. Canetti, G. Guatari, S. Moscovici.