Classification paragraph by Valentyn Danylyuk

Valentyn Danylyuk
Gr. - 13

There are different approaches to the brand classification. According to the marketing studies brand can be classified into three categories – international brand, regional brand, and local brand. The first type, international brand, is imply that the "brand should have international sales and sales potential as a result of its product advantages, packaging, communication channels, and price positioning."* The second type, regional brand, is presupposing that the "brand should have zone sales and sales potential."* The last type, local brand, mean that the brand recognizable in the single territory of the country. Because there is an ability of the brand to develop and rearrange in time brand can be relegated to different type.

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* "BRAND CLASSIFICATION", report by British-American Tobacco Company, 02.12.1993