ACR paragraph. Mogilnyy Roman

Argument	Counterargument	Rebuttal
First a  theoretical science	Knowledge is gained during working	To work properly you should be theoretically prepared
PR is very important for business	Advertising is enough	Two-way communication gives more advantages than one-way one

There are several prejudices connected with Public Relations. It is obvious that every science is to be learned first on the theoretical level. Indeed, much knowledge is gained during working in this sphere. But still to work properly you should be theoretically prepared and it prevents you from making basic mistakes. It is necessary to say that PR is very important for business. Although it is thought that advertising is just enough to be successful. But there is a common knowledge that two-way communication gives more advantages than one-way one because in that case consumer feels more satisfied. Therefore, the PR science is facing problems caused by prejudices and so something has to be done with it.