Investment
in Brand
Thesis: A company should invest in its brand
|
Argument
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Counterargument
|
Rebuttal
|
|
Brand
investment is important for business
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Investment
in quality of goods is more important than in brand
|
People
choose goods by famous brand more often than by quality of a product
|
|
Positive
image of company helps
to sell products
|
A
new high quality product does not need much of an advertisement
|
A
company cannot sell any product without explanation of its advantages
|
A company should invest
in its brand. One reason is that brand investment is important for successful
business. On the other hand, there is a position that investment in quality of
goods is more important than investment in brand. However, people
choose goods by famous brand more often than by quality of a product. The other
reason to invest in brand is that positive image of company helps to sell
products. It should be admitted that a new high quality product does not need
much of an advertisement. Still, a modern company cannot
sell any product without explanation of its advantages and building a strong
positive image of its brand. Therefore, a modern company should invest in its
brand to build a profitable business.
Posts
3 comments:
1. It gives the understanding of the brand importance.
2. Format is ok. It looks like a model.
3. There is a clear topic sentence. There is a controlling idea.
4. The main idea is clear. Everything is written in the laconic but understandable form.
5. There is an appropriate concluding sentence.
6. All of the sentences do support the topic one.
7. All the sentences flow smoothly. There are inconsistent pronouns. Transitional signals are used.
8. “The other reason to invest in brand is that positive image of company helps to sell products.” I would write “invest in brand is the thing that positive”
9. “need much of an advertisement”. “need much advertising”
Mogilnyy Roman
1.The merit of this paragraph is that the author managed to put one of the most complicated matters of marketing in simple and short text.
2. The format is correct: topic and concluding sentence are availdable, arguments are followed by counterarguments and rebuttals.
3. Topic sentence is present and clear. The controlling idea of need for investing in brand is stated.
4. The main idea is understandable. there are enough details.
5. The concluding sentence is marked with the appropriate end-of-paragraph signal “therefore”.
6. All sentences support the topic one.
7. All sentences flow smoothly and such transitions like "One reason", "On the other hand", "However", "The other reason", "Still", "Therefore" were used.
8. No sentence are unclear and need any improvement.
9. I did not find any errors both in mechanics and grammar
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