Classification Paragraph. Mogilnyy Roman

Public relations, as a science, consists of 5 categories, such as: financial public relations, consumer public relations, crisis communication, internal communications, and government relations. The first one deals with communicating financial results and business strategy. On the other hand the second one consists of gaining publicity for a particular product. The third one’s aim is responding in a crisis. The fourth works with communication within the company itself. And the last one engages the government departments to influence public policy.