A-C-R Paragraph by Ira Vengrina

Each society has its unique business culture. This can be explained, first of all, by differences in values, opinions and behavioral norms, these societies share. Except these, differences in legislation and economical system are also important. It should be admitted that adherents of globalization theory are trying to prove unification tendency of cultures in general and business cultures in particular (which means expansion of American business culture on the east in practice). However, the fact that cultural differences still exist while globalization processes are lasting for almost 20 years, and also appearance of regionalization processes in contrast to globalization prove that while external behavioral norms can be unified, values, opinions and internal behavioral norms keep on being specific. Therefore, uniqueness of institutions of each society, including business culture, should be taken into account in Public Relations activity.